This week Amanda is joined by Ellie Webb for another episode of Noughty Moments. We discuss the out of the box decisions that went against the grain for success with a glass of our Organic Vegan Alcohol-Free Sparkling Chardonnay. Our aim is to show how much fun you can have without Alcohol.

Join the conversation, be Noughty!

Ellie hails from Colombia where happiness and joy is a way of life; it is in all of us and can be found in the simplest of things, all year round. She finds that too much of the time we take the joy out of life; dieting to the extreme, being less colourful, and not giving ourselves the freedom to do the things that will bring us extra happiness.

When on a dance night out with friends, Ellie realised that the options offered up when ‘not drinking’, often lacked a sense of joy. She launched Caleño to inspire ‘more joy’ - bringing colour, vibrancy and energy to ‘not drinking’. Two months after launching, Ellie landed a listing with major UK retailer, Sainsbury’s and Caleño is stocked in around 500 of their stores.

WHAT INSPIRED YOU TO GO INTO YOUR LINE OF BUSINESS?

I worked in the drink industry before starting Caleño and I really loved it. It is a very social and fun place to work, especially when you’re young. So, I knew I didn’t want to move out of that but I also knew I wanted to find my own space within the industry….


WHAT NOUGHTY MOMENT SHAPED YOU AS A PERSON?

My Caleño key moments include:

2017 – first got serious about Caleño
2018 – June left my job
2019 – employed my first employee (who wasn’t a member of my family!)


WHAT THREE LESSONS HAVE YOU LEARNED ALONG THE WAY?

Clearly understand you're brands purpose & be ready to communicate that

Really understand what sets you apart, what makes you distinctive from the competition - what's unique about you….

Speak to any many people in your industry / get ready to become a sponge and absorb everything…

WHAT NOUGHTY MOMENT OF A WELL KNOWN BUSINESS OWNER, STANDS OUT THE MOST FOR YOU?

Right now for me it has to be the owners of Brewdog – they have had so many moments which see them break barriers and create so many firsts!